Africa Tourism Partners appoints Claire Mugabi as its East African representative
Former head of marketing at Uganda Tourism Board, Claire Mugabi has been appointed as the representative for Africa Tourism Partners (ATP) in East Africa.
Africa Tourism Partners (ATP) is a UN Tourism affiliate member specialising in tourism development and strategic destination marketing.
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It also focuses on strategy formulation, master planning, and strategic marketing in the travel, tourism, hospitality, aviation, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors.
Mugabi, the CEO of Afrirep, a tourism consultant firm was announced as the ATP East African representative earlier this week.
“I am excited to join Africa Tourism Partners (ATP) as the representative and focal person for East Africa. This partnership offers a unique opportunity to contribute to ATP’s mission of redefining African tourism. I look forward to collaborating with the team to implement strategies that elevate Africa’s global tourism profile, foster sustainable growth, and ensure environmental stewardship across the region. Together, we will drive impactful initiatives that enhance Africa’s position as a premier tourism destination," Mugabi said.
With over 15 years of experience in the field of tourism, ATP seeks to tap into Mugabi's wealth of knowledge and experience as its representatives in the region.
Kwakye Donkor, the Chief Executive Officer of Africa Tourism Partners, commended Mugabi on her appointment, expressing confidence in her ability to significantly contribute to ATP’s initiatives aimed at enhancing intra-Africa travel market access and tourism development across the continent and in key source markets within Africa.
"Given Claire's expertise and experience, we are certain she will add considerable value to our efforts in East Africa as well as throughout the continent and beyond. Her contributions will enhance all areas of our work, including tourism strategy formulation and implementation, destination marketing and brand management, MICE strategy and project management, investment promotion and facilitation, as well as executive coaching and capacity building," said Kwakye.
