MultiChoice marks 30 years of transforming entertainment with new Showmax launch

MultiChoice Uganda celebrated a major milestone this week, marking 30 years of delivering quality entertainment to Ugandan households.
The anniversary event highlighted the company’s journey from its establishment in 1994 to becoming a cornerstone of the country’s media landscape.
Speaking at the event, Hassan Saleh, Managing Director of MultiChoice Uganda, reflected on the company’s growth.
“When MultiChoice Uganda began its journey in 1994, our vision was simple yet ambitious: to bring the best of local and international content to Ugandan homes. Over the years, this vision has grown, shaped by transformative milestones.”
One of those milestones was the introduction of GOtv during Uganda’s digital transition.
This initiative made high-quality entertainment more accessible and affordable, ensuring Ugandans from diverse backgrounds could enjoy premium content without compromising quality.
As part of its 30th-anniversary celebration, MultiChoice Uganda officially launched Showmax in Uganda, signaling its commitment to embracing the digital streaming era.
The platform promises an enriched streaming experience, blending local and international content tailored for Ugandan audiences.
"Streaming just got better," the company announced on social media, inviting users to explore the expanded content offerings available through Showmax.
Looking to the future, MultiChoice Uganda is determined to leverage innovation to meet evolving viewer demands while continuing to support and promote local talent through its diverse programming.
The celebration was a testament to MultiChoice Uganda’s significant role in transforming the media and entertainment industry, setting a benchmark for future innovation and growth.