Leverage social networking for business, investments

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Leverage social networking for business, investments
Robert Kigongo

But what exactly are social synergies, you ask? Think of them as the secret sauce that adds flavour to your investment strategy.

By Robert Kigongo

OPINION | Often times I have read comments on social media where users caption social networking photos with intriguing comments like ‘Your network is your net-worth’ and ‘The sky is the limit.’

These are clear red flags that social networking gatherings are relegated a mere Kodak moments.

Introspectively, let’s set off into leveraging social networking as an arena for business opportunities, discovering investment opportunities through social synergies beyond mere Kodak moments with the who-is-whos in the society.

With the ever changing world the evolution of networking has transited from just social gathering to investment networking leveraging social synergies.

We formed the Uganda Youth Coalition for Sustainable dDevelopment Goals with an objective to join synergies with other young people to localise, implement SDGs in partnership with the United Nations agencies.

Subsequently, UN diplomats and communications staff trained young people about an elevator pitch which is very critical before you out to network for a business opportunity.

‘In an elevator pitch, one approaches a person of substance with a intention to utilise a minimally a single minute to briefly introduce self, education background, profession, business or responsibility holds, exchange possible common areas of interest for partnerships and exchange business cards if any available’.

In 2020, while attending the United Nations Platinum jubilee celebrations, I approached the country director of a UN agency, with a thorough elevator pitch and follow-up email, eventually earned capacity building opportunities and soft grants for my non-government organisation.

Welcome to the world of investment through social synergies, where every trade becomes a story, every profit a shared victory, and every setback a lesson learned together.

Prospectively, remember “Perception is king and facts are queen” wherefore pitching skills and product must be with a niche to stand out at any given opportunity.

Now, with better elevator pitch, business skills, unique product social synergies can lead your investment journey is transformed into a lively adventure filled with consultation and collaboration.

Whether you are a seasoned investor or a curious beginner, there's a seat at the table for everyone in this exciting new landscape.

But what exactly are social synergies, you ask? Think of them as the secret sauce that adds flavour to your investment strategy.

It's not just about what you know, but also who you know, and how you leverage those connections to make smarter decisions and achieve better outcomes.

From online forums to social media groups, the opportunities to connect with like-minded investors are endless, and the benefits are undeniable.

For example, Ronald Kaboye, a scientist and environmental researcher, opened LinkedIn account, connected with fellow professionals across the World. As a result, a partnership was formed, to start a National Eco Security Systems (NESS) network dealing in payment for eco system services, carbon credit and the chain of nature based businesses.

Therefore, it’s important to first subscribe to an active popular social media handles like WhatsApp, Telegram, Facebook, Instagram to connect with the virtual global community.

So, if you're tired of going it alone in the world of investment, why not harness the power of social synergies to supercharge your portfolio?

Open up to join a virtual community where learning is fun, sharing is caring, and investing is not just a financial pursuit, but a social one too. The journey awaits are you ready to embark?

Ideally, I propose that while social networking you should be very strategic and intentional by scheming quality people of substance.

Social synergies entail and social investment lies the idea of measurable 'returns on investment' or a social investment 'discount rate.

While social investment is often associated with economic growth, it is crucial to recognize that it is not a panacea for all economic challenges.

Nonetheless, through strategic investments in social synergies, policymakers can pave the way for inclusive and sustainable economic development, fostering resilience and prosperity for individuals and societies alike.

Social networking through joining synergies for business and investment reminds us that the ‘greatest resource for wealth are the Human beings’ not actually gold, diamond, oil, petroleum, uranium, heroine and opium that we treasure so much to extent of conflicts.

Human beings are ultimately, the market for our products and services driving demand and supply chain.

Social networking is threatened by rise of individualism, fraud, dis-information and Artificial intelligence, therefore building social synergies can a tedious but sustainable to investments and business amidst those challenges.

Bugishu Cooperative Union is exporting over 10 million coffee bags to Europe, US, UK as a result of social synergies of the 1,200 members.

Social networking is contributing to a social fabric leading to global peace, trade, security and Unity.

Social networking synergies at Rotary clubs links Rotarians for a million projects and humanitarian work.

Therefore, maximising social synergies can make us the billionaires and multi-national investors in Forbes Magazine.

Leveraging social networking is a sustainable pathway to achieve Sustainable development Goal 17 an enabler of all other 16 SDGs.


Mr Robert Kigongo is a Sustainable Development Analysist and an advocate of SDG 17

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